AUTHOR SUCCESS STORIES - Dominique Petersen 05/01/2012
by Kathleen D. Mailer Today I am interviewing Dominique (Nik) Petersen. Nik's a graphic designer who designs covers and formats books here at Aurora Publishing. As the Vice-President, Production and Design, she also keeps Aurora going administratively as well as managing the work of our magazine, Today's Businesswoman. But today, I'd like to interview her as an author. Hi, Nik, and welcome. When did you start writing? I've been writing on and off all of my life, but I didn't really think there was a chance to get a book published—until I started working at Aurora Publishing and you encouraged me to write a book. I finished my first in 2006. What is the title of your book and what's it about? The title of the book is Girlfriends Forever! It's actually a set of 2 books—part journal, part scrapbook, and part diary—with coil bindings that allow them to lie flat for easy writing. I call it an “interactive” book set because one person fills out one book and her girlfriend/mother/daughter/grandmother/sister/aunt/cousin fills out the other. Then, at a pre-arranged date, they exchange books. What made you write this book? I had just become friends with a lovely woman and found myself wondering about some of her likes/dislikes, etc. Since she lives in the States, my husband suggested I write to ask her questions. It then popped into my head that this would be a great way for two people to become close by each answering questions in a journal about themselves—and at some set time in the future— exchanging journals. Who is the typical user? It's not just for girlfriends who want to know each other better. I've had mothers filling out books to exchange with their young daughters. My mother is filling out hers to exchange with her granddaughter. Women of ANY age enjoy filling them out, and it's a terrific way to bridge the generation gap. Daughters and granddaughters will treasure these personal revelations of the people they love the most, again and again over the years. How are you marketing Girlfriends Forever? I'm so busy at work that I really haven't had much time to market the book. My marketing has mainly been concentrated on the Internet—at my website, Facebook, and Twitter. I have recently joined Pinterest—so I'm anxious to see how that turns out. What's next for you? I’ve been marketing my books a LOT online so I haven’t even thought about the next one. I would like to publish another book though—it's something you can easily become addicted to. You start with one and before you know it, you have a half dozen books out there! Thanks, Nik, for being with us today. To learn more about Nik's interactive books or to order a set, visit the website at www.NikDesignsGraphics.com. You can “Like” her page at www.Facebook.com/NiksBooks or tweet with her at www.Twitter.com/NiksBooks. Kathleen D. Mailer is the CEO of Aurora Publishing, the Founder/Editor-in-Chief of Today's Businesswoman magazine, Canada's leading authority on self-publishing, an author, philanthropist, and business coach. Visit her websites at www.KathleenMailer.com www.writepublishmarketitnow.com www.TodaysBusinesswomanMagazine.com Add Comment QUICK TIPS #3 04/11/2012
Tips to Get Your Creative Juices Flowing by Kathleen D. Mailer Start your title with… 1. Discover the Secrets of… 2. How To… 3. 50 Ways to… 4. The Expert's Guide to… 5. 30 Days to... 6. Brand New…. 7. Cutting Edge… 8. Step-by-Step Guide to… 9. Survivor’s Guide to… Check Your Word Usage #3 04/05/2012
by Jens Petersen Here are some more common errors I encounter when editing text. Writers could save themselves money if they carefully reviewed their own manuscripts or articles before submitting them for editing. There are many useful sites on the Internet that list common grammar and usage problems (like my list below). Create your own list and use it to check your manuscript. The “Find & Replace” function in Word is great for finding individual words in a document. Now you have a checklist to go through, like a pilot preparing to take off—only in your case, you're preparing to send your manuscript off to the editor. 1. its it's “its” is a possessive pronoun adjective like my, her, his, our, etc., and does not have an apostrophe (except for one's), for example, “The dog wagged its tail.” If you use the apostrophe, what you are really saying is, “The dog wagged it is tail.” “it's” is a contraction of it is or it has, for example,“It's not my dog”, or “It's got a cute face.” 2. Their there they're I often find writers confusing these three words. “their” is a possessive pronoun used to show ownership, for example, “Their house is for sale.” “there” is used with the verb “to be” to indicate the existence of something, for example, “There is a sale at the mall.” “they're” is a contraction of they and are, for example, “They're closing the mall.” 3. loose lose “loose” is an adjective (and also a verb). As an adjective, it means the opposite of tight or contained, for example, “I have a loose tooth.” “lose” is a verb that means to suffer the loss of, or miss, for example, “Don't lose your keys.” One way to remember the difference between the two words is to think that "Lose has lost an 'o'". 4. Many writers nowadays have a terrible time forming plural nouns and possessive nouns. Here is how to form plural nouns. When you are talking about more than one boy, you simply add an “s”, for example, “The boy came this morning”, becomes “The boys came this morning.” (DO NOT USE AN APOSTROPHE WHEN FORMING A SIMPLE PLURAL, i.e. DO NOT write, “The boy's/boys' came this morning.”) Here is how to form singular and plural possessive nouns. If there is one boy with a hat, you would write, “The boy's hat is red”, or if there are several boys with hats, you would write, “The boys' hats are red.” For nouns that are already plural, like “children”, you form the plural this way, “children's.” Jens Petersen is an editor with a wide range of clients. He primarily edits books. For more information, check his LinkedIn profile at http://www.linkedin.com/pub/jens-petersen/21/58a/791 He can be reached at PetersenEditing@yahoo.ca SUCCESS STORIES NEWSLETTER 03/28/2012
![]() Teresa and her Daughters THE PRESENTS' PRESENTS by Teresa deGrosbois, Illustrated by: Jennifer Llewellyn-Pollack “Originally a birthday present for my daughter Rae, this is a true story of how Rae and her friends shifted from an attitude of materialism to using their birthdays to fundraise for worthy causes.” Teresa is writing other children’s books, like this one, to help children to learn to live more consciously (live their best lives). This book is aligned with the teachings of many of today’s most prominent authors, such as Deepak Chopra and Eckhart Toll, i.e., the basic philosophy of living in the present and understanding that relationships measure happiness far more than possessions. The series of books will help to raise money for schools in developing countries. the mentor that she needed. “My goal was to publish children’s books which would teach them to be more conscious of their attitudes and choices. I needed to find a means of publishing books so that we could flow money through our foundation to support schools in the third world. Traditional Publishers were not keen on supporting the idea, so it became apparent that setting up my own publishing house was the way to go.” Kathleen not only helped Teresa to get started, but also offered her own children’s book in support of the program to create tuition funds in developing countries. The Author tells me that she is the proud mother of two amazing girls, who are the inspiration for many of her stories. She is also a biologist and mediator and is passionate about teaching kids to be more aware of their thoughts, feelings and choices. Teresa’s favourite marketing idea is to work with not-for-profit societies and children’s organizations, who are trying to make a difference in the world. If you would like to order her book, please e-mail her at: tdegrosbois@smallshifts.com Visit the Website at: www.smallshifts.com QUICK TIPS #2 03/12/2012
Quick, Creative Book Ideas by Kathleen D. Mailer 1. 101 Tip books—quick, inexpensive and simply an over-glorified article. 2. Inspirational books—your own proverbs/thoughts, your own quotes. 3. Accumulation of theme articles. Great for businesses with newsletters. 4. Manual, reference or procedure guide. 5. Children’s books. 6. Co-Author! Interview admired people in your genre and make it a book. 7. How-to Books—VERY Lucrative. SUCCESS STORIES NEWSLETTER 02/07/2012
LOVE CHILD by Carey Kress "I had a conversation with a friend about writing books and said I knew I'd do it at one point in my life. Early the next morning Love Child woke me up. It was just sitting there in my head, waiting to be written." Carey was referred to Aurora Publishing by a friend. She is the mother of two, a raw food chef, health consultant, energy medicine practitioner, and writer. Referring to her book, Carey explains "Children arrive in this world with a very bright and radiant spirit. The adults in their lives are essential to nurturing this light, and if they are spoken to in a language that reflects this awareness and reaches their spirit, their lives and out world would unfold in a very different manner." Carey says that she will be selling her book at her classes, on her website, in holistic health centres, and, of course, reading it to groups of children. If you would like to order her book, please email her at: info@manabounteous.ca and/or visit the website at: www.manabounteous.ca QUICK TIPS 02/06/2012
_ Why Should I Write A Book? by Kathleen D. Mailer 1. Great lead generator for your business 2. Positions you as an expert. 3. Easier to get media attention with a book. 4. Cash-Flow machine. 5. Builds credibility. 6. On-line resource that will leave a legacy. 7. Your Moral Obligation- Don’t HOARD your story! SHARE it! CHECK YOUR WORD USAGE 2 02/03/2012
_ by Jens Petersen Here are some more common errors I encounter when editing text. Writers could save themselves money if they carefully reviewed their own manuscripts or articles before submitting them for editing. There are many useful sites on the Internet that list common grammar and usage problems (like my list below). Create your own list and use it to check your manuscript. The “Find & Replace” function in Word is great for finding individual words in a document. Now you have a checklist to go through, like a pilot preparing to take off—only in your case, you're preparing to send your manuscript off to the editor. 1. passed past “passed” is the past tense of the verb “to pass”. For example, “He passed the library.” “She passed the test.” “past” is a preposition (and also an adjective, noun, adverb) but NOT a verb. It locates something in time, and sometimes in space. For example, “It is half past two.” “My house is just past the library.” Write “The train passed the village.” NOT “The train past the village.” 2. sew sow “sew” refers to working with a needle and thread or a sewing machine. For example, “I sewed a button on my coat.” “sow” means to scatter or plant seeds. For example, the following well-known sayings, “You reap what you sow.” “He wanted to sow his wild oats.” When “sow” is rhymed with “cow”, it means an adult female hog. 3. affect effect a] “affect” is a verb that means to have an influence on. For example, “The drug affects his ability to concentrate.” b] “effect” is a noun that means a result or influence. For example, “The drug had no effect on him.” “effect” can ALSO be a verb that means to achieve or bring about. For example, “Her organization wanted to effect major changes in society.” 4. Here are some other small errors I find all the time in manuscripts and articles. NOT “I had a couple beers.” BUT “I had a couple of beers.” NOT “There were every day sales.” BUT “There were everyday sales.” (“everyday” is an adjective describing a noun, whereas “every day” is an adverb describing a verb, for example, “She went to school every day.” NOT “The book has a short forward.” BUT “The book has a short foreword.” (I get this one a lot—“forward” is the opposite of “backward”.) NOT “She found the cereal in the third isle.” BUT “She found the cereal in the third aisle.” (A small island is an “isle”.) Jens Petersen is an editor with a wide range of clients. He primarily edits books. For more information, check his LinkedIn profile at http://www.linkedin.com/pub/jens-petersen/21/58a/791 He can be reached at PetersenEditing@yahoo.ca ADD ON PRODUCTS CREATE MASSIVE INCOME by Kathleen D. Mailer Today I'm going to tell you how easy it is to become known as an expert in your industry. Here's a tool you can implement without much effort to boost your sales! THE AUDIO PRODUCT Start by adopting a simple “SERVANT ATTITUDE”. It is imperative that you broaden your perspective. Ask yourself: How can I serve MY clients/ customers better, faster, and more easily? There's a lot to that question, my friend! It is also one of the THE BEST QUESTIONS to ask yourself every week! One answer is to create an Audio Product to sell Here are some ideas of WHAT you can do on Audio: 1. A keynote: A 30-45 minute talk that provides your clients with tons of information that they will need to make changes in their lives. They can soak up your wisdom while driving to the office or perhaps cleaning up. 2. If you've written a book, put your book on audio. I know it is hard to believe, but MANY people don't like to read—actually, they don't mind reading, but “too much” is sometimes just “too much”. It is easier for them to multi-task and listen to your book on audio. 3. Interview someone: Yes, gather together business owners, professionals, or exciting individuals who have a message/testimony/help for your perfect client. Create an audio and make it part of a program. (Perhaps charge $9, $29, or $99 per month, depending on how valuable the information is!) Think about this: If you get 10 clients paying you $99/month, that is almost $1000 per month for you to interview someone and mail out the copy! Do the math for 100 clients! 4. Recite poetry, special prayers, devotions. Create an audio workshop. There are so many things you can do with the audio CD/mp3. Take some time TODAY to evaluate what you have to offer. Charge for the CD. How To Create an Audio Product In FIVE Easy Steps: 1. Purchase or download a program that can record and burn CDs. 2. Record yourself reading your keynote or tape your speech while giving it live. 3. Burn the mp3 file to a CD (please make sure that the files are compatible with all CD players). 4. Create a cover design and CD label. REMEMBER: It is important that you package it correctly! Make sure that you have a professional design your cover/CD label and other promotional materials. After all, the quality and professionalism of this material will be the impression people will get of your business. 5. Price it accordingly. If it is an audio book, don't forget the Library of Canada rules. You are good to go. In almost no time at all, you can produce something with very little investment and make a LOT of money! The “Create Your Own Audio Book” Package This Package consists of a DVD case insert, designed to match the front and back covers of your printed book, an Audio Book bar code created for the back, and a matching CD label. Aurora Publishing will do it all and send a proof to you. You may print the components yourself, if you have a high-quality printer, or have them printed at a place such as Staples or Business Depot. The Package also includes an Instructional Guide, not only giving information on the printing and assembling of the Audio Book, but also giving instructions on recording the CD using the Program, Cakewalk PYRO. $797.00 Are you producing your book through Aurora Publishing? If so, we offer this Package at the discounted price of $397.00. This article was taken from the Spring 2011 issue of Today's Businesswoman magazine and used with permission. http://www.todaysbusinesswomanmagazine.com/subscribe.html SUCCESS STORIES NEWSLETTER 02/03/2012
FOOD & HEALING AFTER MEDICAL PROCEDURES by Lashia Jericho "My book represents who I am, how I shop, how I manoeuvre in my own kitchen, and how I keep myself healthy. I hope it will help you." While she was in the process of writing her book, Lashia met Kathleen Mailer at a presentation at a local Chapters' bookstore. Kathleen spoke about the benefits of self-publishing, which made Lashia realize that it was in her best interest to have professional guidance from start to finish. Lashia signed up for the Book Package and says "I felt relieved, well looked after and excited bout my, at times, scary project." Lashia relates that "in the mature years of my life, I realized I had a lifetime of practical nutritional knowledge, food preparation experience, and kitchen skills that I could offer to others. My mother's Ukrainian heritage and kitchen practices exposed me to dishes which were made from fresh fruits and vegetables from her own huge garden." Lashia began her own adventures into the culinary arts at the age of nine, and her interest in nutritional health and joy of cooking has continued throughout her life. _About her book, Lashia explains that she herself had had major implant surgery, resulting in an inability to chew for four months! She experimented in her kitchen and produced smooth, non-chewing meals that "soothed and comforted and satisfied me. My husband enjoyed the same foods but his were not blended. It worked well for both of us." With her knowledge of practical cooking skills, she was able to maintain her health, which in turn, facilitated a speedy recovery. In answer to requests for advice, she passed her experience and recipes on to friends recovering from their own oral surgeries. They suggested she write a book of tips and recipes. Lashia has presented not only recipes for people in similar situations to make and enjoy, but also shopping and planning ideas, healthy food choices at the supermarket, food storage recommendations, kitchen management techniques, and more. Lashia notes that advertising is essential to get the word out about her book. She was featured in the Fall/Winter 2008 issue of the Canadian Entrepreneurial News, which has a circulation of 50,000 copies across Canada. "Aurora Publishing is helping me produce an information package as an introduction to dentists' and doctors' offices, medical clinics, and senior homes, which are my target markets." If you would like to order her book, please email LashiaJ@telus.net CHECK YOUR WORD USAGE 01/31/2012
by Jens Petersen If you need to brush up on your English, there’s an easy and painless way to start. Here are four common errors I encounter when editing books. Study them well and check them in your own work. 1. your you're “your” is a possessive adjective like my, her, his, our, etc., for example, write “Here is your book.” “you're” is a contraction of “you are”, for example, “You're welcome” really means “You are welcome.” Remember: “Your writing will improve if you’re careful about this.” 2. peak peek pique “peak” can be a noun, referring to “a high point”. It can also be used as a verb meaning “to reach a high point” or an adjective meaning “excellent”. Write “He is at the peak of his career.” “That mountain has a high peak.” “peek” can be a noun meaning “a quick look” or a verb meaning “to take a quick look.” Write “Take a peek at my website.” “Close your eyes; don't peek.” “pique” is a verb meaning “to arouse or stimulate”. Write “Her speech piqued my interest.” 3. off of, could of The preposition “of” is often misused. In the phrase “off of”, the word “of” is redundant. Write “He jumped off the pier.” NOT “He jumped off of the pier.” “could of” should be “could've” or “could have”. In speech the “ve” in “could've” sounds like “of”—hence the misspelling. Write “I could've come to the party.” NOT “I could of come to the party.” 4. lie lay To use these verbs properly, you must first memorize their principal parts. lay laid laid The action of this verb always acts on some other object. There is always an answer to the question “Laid what?”—it's a transitive verb. “He lays [what?] the book on the table.” “He laid [what?] the book on the table yesterday.” “He had laid [what?] the book on the table before you came in.” In these examples, the book is the object acted upon. lie lay lain The action of this verb does not act on some other object. You cannot “lie” something. The verb is intransitive. “He lies on the bed.” “He lay on the bed yesterday.” “He has lain on the bed for several hours.” The tricky bit with these verbs is that the present tense of the first verb (to lay) is the same as the simple past of the second verb (to lie). Write “He lay down on the bed yesterday.” NOT “He laid down on the bed yesterday.” Write “Why don't you lie down on the bed.” NOT “Why don't you lay down on the bed.” Jens Petersen is an editor with a wide range of clients. He primarily edits books. For more information, check his LinkedIn profile at http://www.linkedin.com/pub/jens-petersen/21/58a/791 He can be reached at PetersenEditing@yahoo.ca | Various AuthorsAuthor Success Stories ArchivesMarch 2012 CategoriesAll |



















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