Today I am interviewing Dominique (Nik) Petersen. Nik's a graphic designer who designs covers and formats books here at Aurora Publishing. As the Vice-President, Production and Design, she also keeps Aurora going administratively as well as managing the work of our magazine, Today's Businesswoman. But today, I'd like to interview her as an author.
Hi, Nik, and welcome. When did you start writing?
I've been writing on and off all of my life, but I didn't really think there was a chance to get a book published—until I started working at Aurora Publishing and you encouraged me to write a book. I finished my first in 2006.
What is the title of your book and what's it about?
The title of the book is Girlfriends Forever! It's actually a set of 2 books—part journal, part scrapbook, and part diary—with coil bindings that allow them to lie flat for easy writing. I call it an “interactive” book set because one person fills out one book and her girlfriend/mother/daughter/grandmother/sister/aunt/cousin fills out the other. Then, at a pre-arranged date, they exchange books.
I had just become friends with a lovely woman and found myself wondering about some of her likes/dislikes, etc. Since she lives in the States, my husband suggested I write to ask her questions. It then popped into my head that this would be a great way for two people to become close by each answering questions in a journal about themselves—and at some set time in the future— exchanging journals.
Who is the typical user?
It's not just for girlfriends who want to know each other better. I've had mothers filling out books to exchange with their young daughters. My mother is filling out hers to exchange with her granddaughter. Women of ANY age enjoy filling them out, and it's a terrific way to bridge the generation gap. Daughters and granddaughters will treasure these personal revelations of the people they love the most, again and again over the years.
How are you marketing Girlfriends Forever?
I'm so busy at work that I really haven't had much time to market the book. My marketing has mainly been concentrated on the Internet—at my website, Facebook, and Twitter. I have recently joined Pinterest—so I'm anxious to see how that turns out.
What's next for you?
I’ve been marketing my books a LOT online so I haven’t even thought about the next one. I would like to publish another book though—it's something you can easily become addicted to. You start with one and before you know it, you have a half dozen books out there!
Thanks, Nik, for being with us today. To learn more about Nik's interactive books or to order a set, visit the website at www.NikDesignsGraphics.com. You can “Like” her page at www.Facebook.com/NiksBooks or tweet with her at www.Twitter.com/NiksBooks.
Kathleen D. Mailer is the CEO of Aurora Publishing, the Founder/Editor-in-Chief of Today's Businesswoman magazine, Canada's leading authority on self-publishing, an author, philanthropist, and business coach. Visit her websites at www.KathleenMailer.com