SUCCESS STORIES NEWSLETTER #2 02/07/2012
 LOVE CHILD--Carey Kress "I had a conversation with a friend about writing books and said I knew I'd do it at one point in my life. Early the next morning Love Child woke me up. It was just sitting there in my head, waiting to be written." Carey was referred to Aurora Publishing by a friend. She is the mother of two, a raw food chef, health consultant, energy medicine practitioner, and writer.  Referring to her book, Carey explains "Children arrive in this world with a very bright and radiant spirit. The adults in their lives are essential to nurturing this light, and if they are spoken to in a language that reflects this awareness and reaches their spirit, their lives and out world would unfold in a very different manner." Carey says that she will be selling her book at her classes, on her website, in holistic health centres, and, of course, reading it to groups of children. If you would like to order her book, please email her at: info@manabounteous.ca and/or visit the website at: www.manabounteous.ca Add Comment QUICK TIPS 02/06/2012
 Why Should I Write A Book? by Kathleen D. Mailer 1. Great lead generator for your business 2. Positions you as an expert. 3. Easier to get media attention with a book. 4. Cash-Flow machine. 5. Builds credibility. 6. On-line resource that will leave a legacy. 7. Your Moral Obligation- Don’t HOARD your story! SHARE it! CHECK YOUR WORD USAGE 2 02/03/2012
 by Jens Petersen Here are some more common errors I encounter when editing text. Writers could save themselves money if they carefully reviewed their own manuscripts or articles before submitting them for editing. There are many useful sites on the Internet that list common grammar and usage problems (like my list below). Create your own list and use it to check your manuscript. The “Find & Replace” function in Word is great for finding individual words in a document. Now you have a checklist to go through, like a pilot preparing to take off—only in your case, you're preparing to send your manuscript off to the editor. 1. passed past “passed” is the past tense of the verb “to pass”. For example, “He passed the library.” “She passed the test.” “past” is a preposition (and also an adjective, noun, adverb) but NOT a verb. It locates something in time, and sometimes in space. For example, “It is half past two.” “My house is just past the library.” Write “The train passed the village.” NOT “The train past the village.” 2. sew sow “sew” refers to working with a needle and thread or a sewing machine. For example, “I sewed a button on my coat.” “sow” means to scatter or plant seeds. For example, the following well-known sayings, “You reap what you sow.” “He wanted to sow his wild oats.” When “sow” is rhymed with “cow”, it means an adult female hog. 3. affect effect a] “affect” is a verb that means to have an influence on. For example, “The drug affects his ability to concentrate.” b] “effect” is a noun that means a result or influence. For example, “The drug had no effect on him.” “effect” can ALSO be a verb that means to achieve or bring about. For example, “Her organization wanted to effect major changes in society.” 4. Here are some other small errors I find all the time in manuscripts and articles. NOT “I had a couple beers.” BUT “I had a couple of beers.” NOT “There were every day sales.” BUT “There were everyday sales.” (“everyday” is an adjective describing a noun, whereas “every day” is an adverb describing a verb, for example, “She went to school every day.” NOT “The book has a short forward.” BUT “The book has a short foreword.” (I get this one a lot—“forward” is the opposite of “backward”.) NOT “She found the cereal in the third isle.” BUT “She found the cereal in the third aisle.” (A small island is an “isle”.) Jens Petersen is an editor with a wide range of clients. He primarily edits books, but also articles, brochures, advertising, etc. For more information, check his LinkedIn profile at http://www.linkedin.com/pub/jens-petersen/21/58a/791 He can be reached at PetersenEditing@yahoo.ca ADD ON PRODUCTS CREATE MASSIVE INCOME  by Kathleen D. Mailer Today I'm going to tell you how easy it is to become known as an expert in your industry. Here's a tool you can implement without much effort to boost your sales! THE AUDIO PRODUCT Start by adopting a simple “SERVANT ATTITUDE”. It is imperative that you broaden your perspective. Ask yourself: How can I serve MY clients/ customers better, faster, and more easily? There's a lot to that question, my friend! It is also one of the THE BEST QUESTIONS to ask yourself every week! One answer is to create an Audio Product to sell Here are some ideas of WHAT you can do on Audio: 1. A keynote: A 30-45 minute talk that provides your clients with tons of information that they will need to make changes in their lives. They can soak up your wisdom while driving to the office or perhaps cleaning up. 2. If you've written a book, put your book on audio. I know it is hard to believe, but MANY people don't like to read—actually, they don't mind reading, but “too much” is sometimes just “too much”. It is easier for them to multi-task and listen to your book on audio. 3. Interview someone: Yes, gather together business owners, professionals, or exciting individuals who have a message/testimony/help for your perfect client. Create an audio and make it part of a program. (Perhaps charge $9, $29, or $99 per month, depending on how valuable the information is!) Think about this: If you get 10 clients paying you $99/month, that is almost $1000 per month for you to interview someone and mail out the copy! Do the math for 100 clients! 4. Recite poetry, special prayers, devotions. Create an audio workshop. There are so many things you can do with the audio CD/mp3. Take some time TODAY to evaluate what you have to offer. Charge for the CD. How To Create an Audio Product In FIVE Easy Steps: 1. Purchase or download a program that can record and burn CDs. 2. Record yourself reading your keynote or tape your speech while giving it live. 3. Burn the mp3 file to a CD (please make sure that the files are compatible with all CD players). 4. Create a cover design and CD label. REMEMBER: It is important that you package it correctly! Make sure that you have a professional design your cover/CD label and other promotional materials. After all, the quality and professionalism of this material will be the impression people will get of your business. 5. Price it accordingly. If it is an audio book, don't forget the Library of Canada rules. You are good to go. In almost no time at all, you can produce something with very little investment and make a LOT of money! The “Create Your Own Audio Book” Package This Package consists of a DVD case insert, designed to match the front and back covers of your printed book, an Audio Book bar code created for the back, and a matching CD label. Aurora Publishing will do it all and send a proof to you. You may print the components yourself, if you have a high-quality printer, or have them printed at a place such as Staples or Business Depot. The Package also includes an Instructional Guide, not only giving information on the printing and assembling of the Audio Book, but also giving instructions on recording the CD using the Program, Cakewalk PYRO. $797.00 Are you producing your book through Aurora Publishing? If so, we offer this Package at the discounted price of $397.00. This article was taken from the Spring 2011 issue of Today's Businesswoman magazine and used with permission. http://www.todaysbusinesswomanmagazine.com/subscribe.html SUCCESS STORIES NEWSLETTER #1 02/03/2012
 FOOD & HEALING AFTER MEDICAL PROCEDURES—Lashia Jericho "My book represents who I am, how I shop, how I manoeuvre in my own kitchen, and how I keep myself healthy. I hope it will help you." While she was in the process of writing her book, Lashia met Kathleen Mailer at a presentation at a local Chapters' bookstore. Kathleen spoke about the benefits of self-publishing, which made Lashia realize that it was in her best interest to have professional guidance from start to finish. Lashia signed up for the Book Package and says "I felt relieved, well looked after and excited bout my, at times, scary project." Lashia relates that "in the mature years of my life, I realized I had a lifetime of practical nutritional knowledge, food preparation experience, and kitchen skills that I could offer to others. My mother's Ukrainian heritage and kitchen practices exposed me to dishes which were made from fresh fruits and vegetables from her own huge garden." Lashia began her own adventures into the culinary arts at the age of nine, and her interest in nutritional health and joy of cooking has continued throughout her life.  About her book, Lashia explains that she herself had had major implant surgery, resulting in an inability to chew for four months! She experimented in her kitchen and produced smooth, non-chewing meals that "soothed and comforted and satisfied me. My husband enjoyed the same foods but his were not blended. It worked well for both of us." With her knowledge of practical cooking skills, she was able to maintain her health, which in turn, facilitated a speedy recovery. In answer to requests for advice, she passed her experience and recipes on to friends recovering from their own oral surgeries. They suggested she write a book of tips and recipes. Lashia has presented not only recipes for people in similar situations to make and enjoy, but also shopping and planning ideas, healthy food choices at the supermarket, food storage recommendations, kitchen management techniques, and more. Lashia notes that advertising is essential to get the word out about her book. She was featured in the Fall/Winter 2008 issue of the Canadian Entrepreneurial News, which has a circulation of 50,000 copies across Canada. "Aurora Publishing is helping me produce an information package as an introduction to dentists' and doctors' offices, medical clinics, and senior homes, which are my target markets." If you would like to order her book, please email LashiaJ@telus.net CHECK YOUR WORD USAGE 01/31/2012
 by Jens Petersen If you need to brush up on your English, there’s an easy and painless way to start. Here are four common errors I encounter when editing books. Study them well and check them in your own work. 1. your you're “your” is a possessive adjective like my, her, his, our, etc., for example, write “Here is your book.” “you're” is a contraction of “you are”, for example, “You're welcome” really means “You are welcome.” Remember: “Your writing will improve if you’re careful about this.” 2. peak peek pique “peak” can be a noun, referring to “a high point”. It can also be used as a verb meaning “to reach a high point” or an adjective meaning “excellent”. Write “He is at the peak of his career.” “That mountain has a high peak.” “peek” can be a noun meaning “a quick look” or a verb meaning “to take a quick look.” Write “Take a peek at my website.” “Close your eyes; don't peek.” “pique” is a verb meaning “to arouse or stimulate”. Write “Her speech piqued my interest.” 3. off of, could of The preposition “of” is often misused. In the phrase “off of”, the word “of” is redundant. Write “He jumped off the pier.” NOT “He jumped off of the pier.” “could of” should be “could've” or “could have”. In speech the “ve” in “could've” sounds like “of”—hence the misspelling. Write “I could've come to the party.” NOT “I could of come to the party.” 4. lie lay To use these verbs properly, you must first memorize their principal parts. lay laid laid The action of this verb always acts on some other object. There is always an answer to the question “Laid what?”—it's a transitive verb. “He lays [what?] the book on the table.” “He laid [what?] the book on the table yesterday.” “He had laid [what?] the book on the table before you came in.” In these examples, the book is the object acted upon. lie lay lain The action of this verb does not act on some other object. You cannot “lie” something. The verb is intransitive. “He lies on the bed.” “He lay on the bed yesterday.” “He has lain on the bed for several hours.” The tricky bit with these verbs is that the present tense of the first verb (to lay) is the same as the simple past of the second verb (to lie). Write “He lay down on the bed yesterday.” NOT “He laid down on the bed yesterday.” Write “Why don't you lie down on the bed.” NOT “Why don't you lay down on the bed.” Jens Petersen is an editor with a wide range of clients. He primarily edits books, but also articles, brochures, advertising, etc. For more information, check his LinkedIn profile at http://www.linkedin.com/pub/jens-petersen/21/58a/791 He can be reached at PetersenEditing@gmail.com If you are interested in sharing on our BLOG POSTS, please free free to touch base with us for more details. Contact our office at: aurorapublishing@shaw.ca | Various AuthorsAuthor Success Stories ArchivesCategoriesAll |
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